Women Creating the Future of Design

NEXT GEN DESIGN: Women Creating the Future of Design

On Friday, September 20, 2024, at designforum Wien, the Austrian interest association and knowledge centre designaustria is hosting a networking event about gender balance in the design industries.

Gender equality is an essential condition for an innovative, competitive, and thriving European economy. However, the gender disparity exists across the design industry.

Survey results by designaustria showed, while for instance 70% of graphic design students are women, only 11% of female entrepreneurs employ staff, even 0% of female creative directors employ more than 10 people.

To overcome disparity, a concise positioning and a conscious choice of business partners are essential. Connecting with peers is a crucial way to reflect, encourage, evolve and support.

Join us on

Friday, 20 September 2024, 16:00-19:00 CEST
designforum Wien
Free admission
Please register at webredaktion@designaustria.at

Program

Moderation: Sigrid Bürstmayr

Curators’ introduction
to IN*VISIBLE x Raum für Erregung

Talks by
Maja Lalic, director Mikser
Valentina Auer, communication designer, lecturer FH Salzburg
Barbara Weingartshofer, initiator of the gender study »Frauen zählen.«, designaustria

Panel discussion

Invitation
Come, take part in »Next Gen Design«: Outlook on future meetings with Kerstin Pfleger (studio re.d), Lisa Stolz (MOWO), Evija Kraukle (designaustria) und Therese Balslev (Danish Design Centre).

Aperó

About Next Gen Design

Next Gen Design is a three-year endeavour in the prestigious program Creative Europe by the European Commission to connect and enable young designers in Europe to create, adopt and disseminate a sustainable approach to the design profession that contributes to the European Green Deal.

Five European design platforms and annual festivals are collaborating: Skopje Design Week, Mikser Festival from Belgrade, designaustria based in Vienna, What Design Can Do in Amsterdam, and Barcelona Design Center.

Recognising the potential of youth-driven innovation, Next Gen Design responds to the urgent need for fresh perspectives in designing a sustainable future. By empowering especially young designers and amplifying their voices, the project aims to bridge the gap between vision and action, towards more equitable future.

https://nextgendesign.eu

Literature:
Gender balance in the European Green Deal (2023) by the European Institute for Gender Equality
Women in Design (2023) by the European Union Intellectual Property Office
A Feminist European Green Deal (2022) by Women in Europe for a Common Future (WECF)
The Gender Equality Strategy 2020-2025 (2020) by the European Commission
Frauen zählen (2022) by designaustria (German version)